Advertising is not a substitute for good sales technique and superb customer service. Inserting an ad in a handy newspaper to call attention to a line of goods will not sell those goods unless you can back it up with intelligent, well directed sales efforts in the store. Sales technique and service must follow advertising and unless it does advertising is a failure.
The function of advertising is to bring prospective buyers into the store; nothing more. How you advertise, how much you advertise and where you advertise, can all contribute to advertising’s success or failure. Assuming you do an adequate job of promoting your products through advertising, the visitors will come. Your job, then, is to convert them to customers.
When the visitors arrive, everyone in your employ must be ready for the task. Any enthusiasm created
by your marketing efforts will cool quickly if greeted by sour faces and dour attitudes within the store, or worse, expecting the customer to crawl under the counter or up a ladder to get what was advertised.
Everyone knows that nothing closes a sale better than a free bonus. The problem is, selecting the right bonuses can be time consuming and expensive, plus the extra shipping costs can eat away at profit margins. That’s why travel incentives are the perfect solution for both Internet-based and physical businesses. Travel incentives are a win-win business giveaway that you can use to close sales, reward frequent buyers, or offer as incentives for responding to upsells, cross-sells, or membership renewal campaigns.
Travel incentives are typically presented as certificates which the bearer can redeem for air travel, cruises, hotel stays, or whatever other travel opportunity is offered on the travel incentive coupon. One of the best features of travel incentive coupons is their low cost. Business owners can purchase as few or as many travel coupons as they want. Although they are inexpensive to purchase, they have a very high perceived value from the customer’s point of view. After all, everyone knows how expensive it is to fly to an exciting vacation destination, or stay at a quality hotel. Travel incentive coupons look like they are worth hundreds or even thousands of dollars. Your customers will think that you have over-delivered, and they will be quite impressed.
A recent survey shows that over 80% of survey respondents said they would like to travel more if they could afford it. Imagine being able to offer a free business incentive that grants the wishes of so many people!